The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Best of Non-Profit
- Best of Show
- Brand-Side / In-House
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Creative Use of Technology
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Fusion Pencil
- Gaming
- Green Pencil
- Health & Wellness
- Integrated / Omnichannel
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Pharma
- Print & Promotional
- Public Relations
- Radio & Audio-First
- Social Media
- Sustainable Development Goals Pencil
Category
-
Category
Online & Mobile Video
- Select Category
- Active Engagement / Call to Action
- Animation
- Artist / Brand Collaboration
- Audio
- Audio Craft
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- B2B Communications
- Best of Brand-Side / In-House
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Creative Use of Technology
- Best of Cultural Driver
- Best of Design
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film & Video
- Best of Health & Wellness
- Best of Integrated / Omnichannel
- Best of Interactive & Mobile Craft
- Best of Interactive, Online & Mobile
- Best of IP & Product Design
- Best of Moving Image Craft & Production
- Best of Music & Sound Craft
- Best of Non-Profit
- Best of Out of Home
- Best of Pharma
- Best of Print & Promotional
- Best of Public Relations
- Best of Radio & Audio-First
- Best of Show
- Best of Social Media
- Billboards & Transit
- Books / Booklets / Brochures
- Brand Identity
- Brand Installations
- Brand Integration
- Brand Partnerships
- Brand Placement
- Brand Transformation / Repositioning
- Brand Voice
- Brand-Side / External Agency Collaboration
- Branded Content
- Branded Entertainment for Good
- Branded Game
- Broadcast
- Business Transformation
- Campaigns for Good
- Casting
- Cinema Advertising
- Cinematography
- Commerce
- Community Building
- Content at the Speed of Culture
- Corporate Communications
- Craft
- Creative Effectiveness
- Creative Use of Data
- Cross-Channel UX / UI
- Current Event Response
- Custom Content
- Customer Experience / CX
- Data for Good
- Data Visualization
- Design for Good
- Digital & Online
- Digital Design
- Digital Installations
- Direct Marketing
- Direct Marketing for Good
- Direction
- Editing
- Editorial
- Events
- Events & Experiential
- Experiential
- Experiential & Immersive
- Experiential & Immersive for Good
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Audio
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Film & Video
- Film & Video for Good
- Full Length Video
- Fusion Pencil
- Game Marketing
- Games / Gaming
- Gaming
- Gaming for Good
- Green Pencil
- Immersive Spaces
- In-Market
- Influencer Marketing
- Innovation
- Innovation in Interactive & Mobile Craft
- Innovation in Music & Sound Craft
- Integrated / Omnichannel Campaign
- Integrated / Omnichannel Campaigns for Good
- Integrated / Omnichannel PR Campaign
- Interactive & Mobile for Good
- Internal Communications
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Metaverse
- Mobile Applications
- Mobile Gaming
- Moving Image
- Multi-Region or Market
- Multicultural Impact
- Murals
- Music Adaptation
- Music Videos
- Newspaper
- Non-traditional & Guerrilla Marketing
- Online
- Online & Mobile
- Online & Mobile Video
- Online Advertising
- Online Community Platform
- Original Music
- Out of Home
- Out of Home for Good
- P.O.P. & In-Store
- Packaging
- Penta Pencil
- Physical Gaming Accessories
- Physical Items
- Physical Product & Mobile Integration
- Physical Products
- Physical Products & Apparel
- Popular Culture Impact
- Posters
- Print & Promotional for Good
- Product Packaging
- Production Design
- Products
- Products for Good
- Promotional
- Promotional Items
- Public Relations
- Public Relations for Good
- Radio & Audio
- Radio & Audio for Good
- Real-Time Data
- Rebranding Campaign
- Reputation Management
- Short Form Video
- Single Region or Market
- Social Channel
- Social Media
- Social Media for Good
- Social Media Post
- Social Post
- Social Video
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Special Effects
- Storytelling
- Streaming and Influencer
- Stunts & Activations
- Sustainable Development Goals
- Targeted Video
- Targeting
- Technology as a Creative Tool
- Technology for Good
- Traditional Media Relations
- Trailers & Teasers
- TV, VOD, & Online
- Typography
- Use of AI
- Use of Drama
- Use of Gaming as a Tool
- Use of Humor
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- User-Generated Content (UGC)
- Utility
- UX / UI
- Visual Craft
- Visual Effects
- Websites
- Writing
Sub-Category
-
Sub-Category
Select Sub-Category
- Select Sub-Category
- Online-only Video - Single
- Online-only Video - Series
- Mobile Video
- Interactive Video
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Online & Mobile Video / Online-only Video - Single
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Online & Mobile Video / Online-only Video - Single
I'm Dying Inside
Agency: Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client: Modibodi Category: Online & Mobile Video / Mobile Video
IKEA SKIP ADS THAT SAVE TIME
Agency: Leo Burnett India / Mumbai + IKEA
Client: IKEA Category: Online & Mobile Video / Online-only Video - Series
SIM Registration Drive
Agency: GIGIL / Manila + Arcade Film Factory
Client: TNT Telco Category: Online & Mobile Video / Online-only Video - Series
Maaate
Agency: Ogilvy UK / London
Client: Mayor of London Category: Online & Mobile Video / Interactive Video
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple Category: Online & Mobile Video / Online-only Video - Single
Holiday to Remember
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Online & Mobile Video / Online-only Video - Single
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Online & Mobile Video / Online-only Video - Single
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS24_IN001G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS24_IN004G
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client:
Modibodi
Title:
I'm Dying Inside
Category:
Online & Mobile Video / Mobile Video
Annual ID:
OS24_IN019B
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Leo Burnett India / Mumbai + IKEA
Client:
IKEA
Title:
IKEA SKIP ADS THAT SAVE TIME
Category:
Online & Mobile Video / Online-only Video - Series
Annual ID:
OS24_IN045M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
GIGIL / Manila + Arcade Film Factory
Client:
TNT Telco
Title:
SIM Registration Drive
Category:
Online & Mobile Video / Online-only Video - Series
Annual ID:
OS24_IN046M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Maaate
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS24_IN041M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client:
Apple
Title:
Another Birthday
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS24_IN042M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Holiday to Remember
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS24_IN043M